Isicwangciso sokuThengisa sokuVeliswa kwezitena
Ukulandela kwinqaku elidlulileyo malunga nokucwangcisa ishishini kwimveliso yezitena, eli nqaku liza kujongana nombandela wokuthengisa woxwebhu. Eli candelo libaluleke kakhulu kumtyali-mali - baya kufuna ukwazi ukuba nokuba unombono olungileyo ngemveliso okanye ngenkonzo, ukuba ikwindawo elungileyo ngexesha elifanelekileyo.
Uphando lwemakethi
Bungakanani ubungakanani beshishini lokwakha?
Yeyiphi intsingiselo kulwakhiwo?
Yeyiphi imarike ojolise kuyo?
Ingakanani loo marike onokuyifumana ngokwenyani?
Zitshintsha njani iimfuno zabathengi?
Umzekelo:
Ishishini lokwakha laseMzantsi Afrika lehle ngama-20% ngexesha lobhubhani ka-2020. Intswela-ngqesho kubasebenzi bokwakha ngoMatshi ka-2021 ibikuma-32.5% (igalelo kwi-7.2 yezigidi zabantu abangaphangeliyo). Ukunqanda le ngxaki, urhulumente ucwangcise uhlahlo lwabiwo-mali lwakhe ukuba luquke i-USD 45.3 yeebhiliyoni zophuhliso lweziseko ezingundoqo, kuquka nolwabelo lwezindlu.
IBhanki yeHlabathi, iBhanki yoPhuhliso lwe-Afrika kunye neBhanki yoPhuhliso yaseMzantsi Afrika zixhasa inkqubo yotyalo-mali ekulindeleke ukuba idale amathuba engqesho angaphezulu kwesigidi esi-1.8 kule minyaka ilishumi izayo. Iingcali zangoku zilindele ukuvuselelwa kweshishini lokwakha eMzantsi Afrika, ekulindeleke ukuba likhule nge-6.2%.
Ishishini lezitena, ngokukodwa, lifumene i-6.196 yeebhiliyoni zeedola kwixabiso lentengiso ukusuka ngo-Epreli 2019 ukuya kuMatshi 2020. Ngokukhula okulindelekileyo kweshishini kwi-6.2%, oko kuthetha ukuba i-384million eyongezelelweyo iya kufumaneka kwishishini elitsha lezitena kunye nokwandiswa kwemveliso yeshishini elikhoyo.
Ukusebenza kwindawo yethu, silindele ukubona ukwanda kolwakhiwo olutsha phambi komyinge olindelekileyo we-6.2% kwaye kuya kuza kwimarike kunye neebhloko zekhonkrithi ezingama-3500 ngosuku kwimveliso. Silindele ukuba abathengi nabo banyuse imfuno yabo yeentlobo zezitena ezinxulumeneyo - yiyo loo nto sibeke uhlahlo lwabiwo-mali lweendlela ezahlukeneyo zokubumba eziza kusetyenziswa kumatshini wezitena weDoubell njengoko imarike ikhula.
Imiqobo yokuNgena
Qwalasela iindleko zokuqalisa, iindleko zemveliso, iimfuno zokuthengisa, izakhono zabasebenzi ezifunekayo, ubusemthethweni, irhafu, izatifikethi, njl.
Isicwangciso sokuthengisa senzelwe ukubonisa umtyali-mali ukuba uziqwalasele ezi zinto zithintela ukuqaliswa kweshishini kwaye uze nezisombululo kuzo naziphi na iingxaki ezinokuthi zenzeke.
Ukwenziwa kwezitena kunokuthetha ukuba iivenkile ezikhoyo zehardware aziyi kuvuma ngokukhawuleza ishishini elitsha - mhlawumbi zineoligopoly kwimarike egcina amaxabiso aphezulu. Mhlawumbi unikezelo lwesamente lulawulwa ngabantu abambalwa abazizityebi kuqinisekisa ukuba iindleko ziphezulu kwaye ukuxhomekeka kumboneleli omnye kugcinwa. Mhlawumbi urhwaphilizo kule ndawo luthetha ukuba kukho izinyobo ezingekho mthethweni ekufuneka ziqingqelwe imali, nangona umthetho. Umtyali-mali uya kufuna ukwazi uphando olunyanisekileyo lwenkangeleko yomhlaba kuneendleko ezifihliweyo kamva.
Izoyikiso kunye namathuba
Oku kunokuba yinxalenye yohlalutyo lwe-SWOT, oluyindlela eqhelekileyo yokuthengisa kunye nabatyali-mali abaqhelekileyo. Ngaphandle kokusilela kokuguqulela ulwimi lwesifinyezo, ngesiNgesi kuthetha Amandla, Ubuthathaka, Amathuba kunye Nezoyikiso.
Ngokusisiseko, kufuneka uhlalutye ishishini kwezi ndidi ukuze unike ingqiqo. Unako ukuphula i-SWOT phantsi ngakumbi kwiindawo zeshishini (ulawulo, imveliso, abasebenzi, ukuthengisa, ukuthengisa, njl.) kodwa ubeke nje: ufuna ukuqwalasela izinto ezinokuchaphazela izicwangciso zakho zexesha elizayo.
Emva kovavanyo, kufuneka uchaze ukuba amandla aya kuboyisa njani ubuthathaka kunye nezoyikiso, kunye nendlela amathuba anokuthi asetyenziswe ngayo - Bonisa iinjongo zexesha elifutshane kunye nezexesha elide zoku.
Amandla
Amandla kwisicwangciso soshishino ngokuqhelekileyo abonisa uhlobo oluthile lwezakhono okanye ijelo lokuthengisa kunye nokuthengisa. Isenokufana namathuba ngaphandle kokuba yeyona nto iphambili yamandla eya kuthi isebenzise ithuba elinikiweyo.
Umzekelo uya kuba kukuba iqela lolawulo linelungu elifunde okanye elinamava kwinkalo yokuthengisa. La mandla aya kusebenzisa eso buchule xa uthengisa imiyalelo yezitena kubathengi. Ngokufanayo, mhlawumbi ilungu linobudlelwane obuhle bocwangciso-mali kwaye linokulawula ukugcinwa kweencwadi.
Ubuthathaka
Ngelixa umtyali-mali efuna impendulo eyakhayo nekhuthazayo kwisicwangciso soshishino, baya kufuna ukwazi naziphi na iingxaki ezinokubakho. Ukuhlalutya ubuthathaka kuya kubonisa ukunyaniseka; kodwa okubaluleke ngakumbi iya kubonisa uvavanyo olunenjongo lweengozi ezinokujongwa. Oku kucingelwa kwangaphambili kuya kuhlawulela oko kufunyenweyo.
Akunyanzelekanga ukuba ibe yeyobuqu njengokwalatha ukuba ilungu elilawulayo linomlutha wokungcakaza. Kufuneka ibe ngumba ongaphezulu xa kuthelekiswa nokhuphiswano kushishino. Ekwenzeni izitena, kusenokwenzeka ukuba abekho abasebenzi abanezakhono abaqheleneyo nokwenza izitena ekuhlaleni.
Emva kohlalutyo olupheleleyo lwe-SWOT, kufuneka unikeze ngamanyathelo amanyathelo okuxhamla kwizinto ezilungileyo kunye namanyathelo okulungisa ukuchasana nezinto ezingalunganga. Ngokomzekelo, ukungabikho kobuchule njengobuthathaka kuthetha ukuba uhlahlo lwabiwo-mali lwemali kufuneka luye kuqeqesho.
Amathuba
Xa kukho into eqaphelekayo ukuba ukhuphiswano aluzange luqaphele; okanye ukhuphiswano alukhange lusebenze ngolwazi - eli lithuba. Ukuba kukho isigunyaziso se-BBEEE (inkqubo yaseMzantsi Afrika yokukhetha abantu “ababevinjwe amathuba ngaphambili”) ukuthenga izitena kwaye ishishini lakho liyathobela, lithuba elo; ngakumbi ukuba ukhuphiswano lwakho alukho.
Ukuba kukho umlambo kwipropati yakho ebonelela ngesanti yomlambo yamahhala, elo lithuba lokunciphisa iindleko zakho ezidibeneyo.
Ukuba kukho indawo yosapho ekuvumela ukuba usebenze ngaphandle kokurenta, lithuba elo.
Amathuba anika ithuba lokuthanda impumelelo xa uqalisa ishishini elitsha kwaye abatyali-mali baya kuba nethuba lokujoyina.
Izoyikiso
Loluphi utshintsho onokuthi ululindele kwimigaqo karhulumente okanye umthetho onokuthintela ukusebenza kwakho. Isenokunxulumana nemveliso (imfuneko entsha yokomelela kwezitena ezibonelelweyo) okanye into echaphazela ishishini (isiqinisekiso sokukhutshwa kwerhafu, ilayisenisi ekhethekileyo yaziswa, njl. njl.)
Iimpawu zeMveliso kunye neeNzuzo
Chaza isitena esiza kwenziwa leli shishini. Kufuneka iinkcukacha zemilinganiselo. Ekubeni eli licandelo lesicwangciso sokuthengisa, qiniseka ukuba ugxininise kwiziphi izitena esele zikhona kumthengi kunye nokuba banokulindela ntoni ukuba bathenge kuwe.
Ezinye izihloko ezinxulumene nokuxoxwa ziquka umgaqo-nkqubo wembuyekezo, ukuqinisekiswa komgangatho, ukuhanjiswa kwemveliso. Ayingabo bonke abathengi abaya kuba neemfuno ezifanayo kumandla emveliso kodwa kusenokungabi lula ukucwangcisa imveliso ukuba namandla emveliso eyahlukeneyo; Ke unokukhetha ukuba namandla omnye wokubonelela bonke abathengi kodwa uthathe inzuzo encinci ngokuba nexabiso elikhuphisanayo. Oku kunokubonwa njengesigqibo sokubonelela ngezitena ezikumgangatho ophezulu ngaphantsi kwabakhuphisana nabo njengendlela yokubambelela kwingxelo yobuthunywa yeshishini.
UmThengi ekujoliswe kuwo
Iitemplates zesicwangciso soshishino zidla ngokubeka ugxininiso olukhulu kweli candelo ngokweeprofayili zabantu. Kunokuba luncedo ngakumbi kwishishini elithengisa ifashoni kunezitena; Nangona kunjalo, umtyali-mali usafuna ukwazi ukuba luhlobo luni lomthengi ochongiwe.
Ngokuqhelekileyo, ukuthengiswa kwezitena ngokuqhelekileyo kujoliswe kubantu abenza ukulungiswa kwekhaya okanye amashishini athengisa okanye asebenzise izitena ekwakhiweni. (Ngaba uyakhumbula ukuqhelana koku? Kungenxa yokuba sixoxe ngokufutshane ngesi sihloko kwinkcazo yenkampani - benzelwe ukuba sisishwankathelo seli candelo)
Abasebenzisi bokugqibela babhekisa kwiikontraka ezithenga izitena kwaye abasasazi banokubhekisa kumashishini athenga izitena kwi-wholesale. Abantu abanakho ukuphinda ukuthenga kwabo rhoqo ngelixa abathengisi bebeya kuthenga rhoqo. Olu lwazi lunokubangela ukuba ucinge ngendlela onokuzisingatha ngayo izicelo zetyala ngetyala kwizinto ezithengwe nge-akhawunti (ngabathengi abathembekileyo). Ukunikezela ngetyala yindlela yokukhuthaza ukuthengisa kodwa kuya kubangela ukuncipha kwesitokhwe.
Abakhuphisana abaphambili
Kusoloko kukho ukhuphiswano. Inokuba yi-niche okanye ibe banzi - kufuneka ichongwe ukuze ikwazi ukuhlaliswa. Abanye abavelisi bezitena kwindawo baya kukhuphisana ngokuthe ngqo. Abanye abenzi bezitena ngaphandle kwedolophu basenokwenza ukhuphiswano ukuba abathengi basekhaya ngoku bathutha izitena ukusuka kubo. Amashishini athengisa izitena (nokuba akazenzi) nawo ajongwa njengokhuphiswano, nokuba aya kuzigcina kwaye athengise imveliso yakho. Abasasazi basenokufuna ixabiso elithotyiweyo ukuze bakwazi ukwenza inzuzo. Benza imali ngokuthengisa kwakhona kwaye ufumana ijelo lokuhambisa ukutyhala umthamo wokuthengisa.
Ubungqina bubalulekile apha - qiniseka ukuba ubandakanya iikowuteshini ezikhuphisanayo kwisihlomelo.
Abantu abakhuphisana ngokungathanga ngqo ngamashishini aya kunciphisa imali ekhoyo abathengi ekuya kufuneka bayichithe kuhlobo lwemveliso yakho. Umzekelo, ukuba ngumenzi wezitena zekhonkrithi kuthetha ukuba abathengi bathenga izitena zekhonkrithi. Ukuba abathengi baqinisekile ukuba bathenge izitena zodongwe ngoko abathengi kukhuphiswano lwakho oluthe ngqo (kukho indawo yengxoxo apha, kodwa umzekelo kufuneka ubonise oko kuthethwa kakuhle ngokwaneleyo).
I-Fencing ingenye yemveliso yeendonga zezitena zendabuko. Ukunyuswa kwentengiso yeemveliso zokubiya kuthetha ukuba abathengi bachitha imali encinci kwizitena zokwakha iindonga zemida. Lo ngomnye umzekelo wokhuphiswano olungathanga ngqo. Zilumkele ezi zithintelo ezinokubakho kwiintengiso zeshishini lakho.
Uhlalutyo lokukhuphisana
Abathengi baya kuhlala bethelekisa iimveliso phakathi kwababoneleli. Ukuqikelela oku, lixesha lokuba ucinge njengomthengi ukuze uvavanye ukuba leliphi ixabiso elibekwe kwizinto zokuthengisa.
Uluhlu lwemveliso
Ixabiso
Umgangatho
Ukukhetha
Inkonzo
Ukuthembeka
Ubungcali
Udumo
Indawo
Imbonakalo
Iakhawunti / ukufumaneka kwetyala
Intengiso
Ukuthelekisa ishishini kunye nokhuphiswano kwinto nganye kwezi kuya kunika ingcaciso yeenzuzo zokhuphiswano kunye nezinto ezingeloncedo.
Ukuma kweMarike
Ngovavanyo oluphandiweyo kweli candelo ukuza kuthi ga ngoku, lixesha lokuba uchaze indlela ofuna ukubonisa ngayo ishishini lakho kubathengi. Lo mhlathi kufuneka ubonise isikhundla sakho kwimarike ecandiweyo oyichongileyo ukuza kuthi ga ngoku.
Umzekelo:
Uluntu lunenkuthazo ecacileyo yokuphucula iimeko zalo zokuhlala. Uninzi lwabantu alufuni ukulinda ukuba urhulumente abonelele ngezindlu zasimahla, nto leyo enokuthabatha iminyaka ngaphambi kokuba iprojekthi ifike. Ekubeni bechitha imali yabo, ukugxila kubakhi abancinci kubalulekile. Ishishini liya kunika i-akhawunti yezitena kunye neengcali ezibhalisiweyo ukuncedisa ekuhambeni kwemali yabo. Ukuhanjiswa kuya kubonelelwa kwakhona kwiikontraka ezizisebenzelayo ngaphandle kwesithuthi sothutho. Nangona kugxininiswe kumaxabiso afikelelekayo, kuya kuqinisekiswa ukuba izitena zisemgangathweni kazwelonke ngokuvavanya rhoqo. Sifuna ukwakha ubudlelwane bemfezeko kunye nabasebenzi bokwakha basekhaya apho abasasazi abakhulu basilela ukukwenza.
Imijelo yeNtengiso kunye neNtengiso
Khetha indlela efanelekileyo yokunxibelelana nabathengi. Kwilizwe apho iziseko okanye imfundo ingekho, ukukhangisa nge-imeyile okanye i-smart phone akubonakali kunengqiqo. Ngokulinganayo, ukuchitha imali eninzi kwisibhengezo se-tv yesizwe akufanelekanga xa umzi-mveliso wezitena ubonelela kuphela indawo yendawo. Qwalasela unomathotholo kunye noshicilelo lweendaba (amaphephandaba, iimagazini, njl. njl.) ukongeza kwiintengiso ze-intanethi kunye nomabonwakude.
Iintengiso zityhala ezisebenzayo zokuthathela ingqalelo ukwazisa abathengi abanokubakho ukuba izitena ziyafumaneka ukuze zithengiswe. Enye indlela ebalaseleyo yentengiso kukwakha ibhodi yomqondiso ecaleni kwendlela; ngakumbi ukuba ukwazi ukufumana ipropati ngakulo ndlela.
Uhlahlo-lwabiwo mali lokunyuswa
Injongo yentengiso kukunyusa intengiso. Ngowona mgaqo usisiseko wokuthengisa: Kubantu abali-1000 ababona intengiso yemveliso yakho, bangaphi abantu abaya kuthenga? Loo mpendulo ixhomekeke kwindlela okwenziwa ngayo intengiso yakho (kuxoxiwe kwicandelo elingaphambili) kodwa ukukala akusoloko kuchanekile.
Okubaluleke ngakumbi ngenxa yohlahlo lwabiwo-mali kukukwazi ukubonelela. Ukuba uchitha yonke inzuzo yakho eseleyo kwintengiso, uya kutsala abathengi abaninzi abafuna ukuthenga izitena. Ukuba awukwazi ukubonelela ezo zitena, ke abo bathengi baya kukhuphiswano olunokubonelela. Uyabona ukuba isakhono sakho sokubonelela iimfuno kufuneka sihambelane nohlahlo lwabiwo-mali lwentengiso ngokufanelekileyo.
Ukubonelela ngezitena, intengiso iya kuba kwiphepha; njengephecana (kubathengisi, kwiikontraka, okanye eposini) okanye njengebhodi yemiqondiso esecaleni kwendlela.
Uhlahlo lwabiwo-mali kufuneka lubonise iindleko ezikhutshwa kube kanye kunye neendleko eziphindaphindiweyo (zenyanga okanye ngonyaka). Nje ukuba ishishini liqhube, kuya kuba lula ukubona ukuba yeyiphi na ipesenti yengeniso ekufuneka yabelwe ukugcina intengiso okanye ukukhulisa ishishini lisingise ekwandiseni.
Amaxabiso
Injongo ekufumaneni ixabiso elifanelekileyo lesitena kukunyusa ingeniso yokuthengisa. Ukuba uthengise izitena zakho nge-0.01 yeedola ngoko uya kuthengisa ngaphandle kwesitokhwe sakho kodwa wenze ilahleko yemali. Ukuba ubeka ixabiso lokuthengisa izitena kwi-$ 100 nganye ngoko awuyi kuthengisa zitena, ungenzi ngeniso kwaye usenayo ilahleko yemali. Impendulo yexabiso elifanelekileyo sisixa abathengi abazimisele ukusihlawula, ekufuneka sihambelane namandla akho okwenza kunye nokubuyisela. Oku kulungelelaniswa ngokulula ngokwexabiso lemarike (ekubeni abakhuphisana benze oku kuzimisela ngokuzama kunye nempazamo esele ikhona).
Xa abathengi bethelekisa izitena zakho kukhuphiswano, baya kugweba ngexabiso, umgangatho kunye nokufumaneka (kwaye kwinqanaba elithile, inkonzo yeshishini). Izicwangciso zoshishino ziya kuhlala zithi ixabiso alikho umahluko kwaye kufuneka ugxininise kumgangatho kwaye unikeze ixabiso lemarike-ayiyonyani leyo. Ukuba unomgangatho ofanayo kwaye unciphise umntu okhuphisana naye, abathengi baya kuza kuwe kwaye lowo okhuphisana naye unokucotha ukulungisa.
Kunzima ukuthengisa izitena kubathengi abafuna ukuhlawula eyona mali incinci. Kufuneka ugwebe ukuba imarike ayiphucukanga kule manor; ngokwaneleyo ukucinezela ifilosofi yakho kumgangatho. Ukuba iinkampani zokwakha zifuna isatifikethi somgangatho kwaye zenze uninzi lweentengiso, ke abantu abambalwa abakhalazela ixabiso akufuneki bakwenze ukuba utshintshe ixabiso lentengiso. Kuyakuhlala kukho abantu abaya kufuna ixabiso eliphantsi nokuba uyenza imveliso kangakanani na.
Kwisicwangciso soshishino, soloko uqala ngezinga lemarike elikhoyo (kunye nobungqina obuncanyathiselwe kwisihlomelo) kwaye ubhale inkuthazo yokuba kutheni isicwangciso sakho samaxabiso singaphezulu okanye singaphantsi kwelo xabiso lemarike.
Umzekelo:
Uhlalutyo lwababoneleli abakhuphisanayo basekhaya beemveliso ze-Strong Bricks LLC iya kuvelisa ibonisa izinga lemarike elikhoyo leMveliso ye-A kwi-1.50 yeedola, iMveliso ye-B kwi-$ 2.15 kunye neMveliso C kwi-$ 2.90. (Jonga isiHlomelo)
Njengoko ishishini liqalisa kwaye linikezela ngokukhuthazwa, sizimisele ukuza kwimarike ngokhuphiswano ± 15% ngexabiso eliphantsi kunexabiso lemarike: Imveliso A: $ 1.29 Imveliso B: $ 1.89 Imveliso C: $ 2.49
Eli xabiso lentengiso liya kuhlala kwiinyanga ze-3 ngaphambi kokunyuka kwinqanaba lemarike (esiyilindeleyo iya kuba ngaphantsi kwezinga langoku njengoko ukhuphiswano lunyanzeliswa ukuhla amaxabiso).
Ngelo xesha, siya kube sithengisa umgangatho wethu ophezulu ngamandla. Nasemva kokuba amaxabiso enyukile, umgangatho onyusiweyo uya kuqhuba ukugcinwa kwabathengi endaweni yokubuyela kukhuphiswano. Oku kuya kwenziwa ngokunyusa iindleko zesamente ngama-35% (yemilinganiselo elindelekileyo yamandla anothelekiso lwemalike), ukunika umyinge wengeniso ethotyiweyo yama-29% ukusuka kumazinga emarike. Ngelixa oku kuphezulu, siqinisekile ukuba ibandakanya ukunyuka kwexabiso lokuthakazelelwa kophawu ngaphezu kwelahleko yenzuzo, nto leyo eya kuvelisa ishishini lekamva elizinzileyo.
Indawo
Ixabiso elibalulekileyo lokwenziwa kwezitena ngokwenene kwintengiso yemveliso - iindleko zothutho. Xa kunikwa amaxabiso okuziswa kwezithuthi, iindleko zepetroli, umqhubi, ukuguga nokukrazuka kokusetyenziswa kwesithuthi, ukophuka kwezithuthi, njl.njl. kulinganiswa ngumgama ohanjiweyo.
Enye yeenzuzo zokuqalisa ishishini lezitena elitsha kukukwazi ukubeka kufutshane nabathengi kunokhuphiswano. Oku kuvumela ukuqokelelwa kwendawo kunye nokunciphisa iindleko zokuhanjiswa. Nazi ezinye izinto eziqwalaselwayo kwishishini lokwenza izitena:
Ukusondela kubathengi
Umgama ukusuka kweyona kwari ikufutshane
Umgama ukusuka emsebenzini (ngaba abasebenzi bangafika kwishishini)
Ukulungiswa kwendawo (iiofisi ezikhoyo, ilitye lesamente, umthombo wamanzi, umbane)
Amashishini amanyeneyo akufuphi
Kancinci ngakumbi kwinqanaba lokugqibela - ukuba useta kufutshane namashishini anxulumeneyo (ezinye iindawo ezinxulumene nolwakhiwo) ke abathengi bakho abanokubakho baya kukuqaphela ngaphandle kwemfuneko yentengiso eyongezelelweyo. Kuya kuba lula ukuchaza indawo yakho ngefowuni kunye nokuqokelela xa bethatha ezinye iimpahla ezikufutshane.
Ukusasazwa
Ukuthengisa izitena ngokuqhelekileyo kwenziwa ngokuthe ngqo, ngokusebenzisa umthengisi wezitena (njengevenkile ye-hardware) okanye kumthengi weqela. Ukuthengisa ngokuthe ngqo ngokuqhelekileyo kwenziwa xa umthengi onokuthi asondele kuwe ngokuthe ngqo. Izitena azizomveliso ezithengwa ngabantu xa bengazidingi ngoko ke ukuthengisa "umnyango ngendlu" akuyondlela isebenzayo.
Ukusebenzisa umthengisi ngokuqhelekileyo kuya kuthetha ukuthatha inzuzo encinci (isaphulelo kubathengisi) kodwa baya kuba nabasebenzi ukujongana nabathengi, baya kucebisa abathengi beemveliso ezifanelekileyo, kwaye baya kuthembeka ngentlawulo. Baza kuba nebhajethi yabo yokuthengisa onokuzuza kuyo.
Olunye uncedo lokuba nomthengisi yindawo ekunokwenzeka ukuba ibe kwenye indawo oko kuthetha ukufikelela ngakumbi kuluntu. Abathengisi abaninzi baya kuthwala isitokhwe kwindawo yabo ngaphandle kokuba uhlawule umrhumo wokugcina, ukhulula indawo yakho ukuze ufumane isitokhwe esongezelelweyo.
Enye into ekufuneka uyiqwalasele kukubeka iimveliso zakho apho kukho ukhuphiswano. Ukuba unokuthengisa izitena zakho kubathengisi abafanayo njengokhuphiswano, umthengi uya kukhetha izitena zakho ezingabizi kwaye ezinamandla xa uthatha isigqibo.