Ulwandlalo
Kwinqaku elandulelayo, sixoxe ngenjongo yeshishini kwaye kutheni luncedo ukwenza enye. Kweli nqaku, siza kusebenza ngamacandelo ahlukeneyo ngokuthe ngqo. Umxholo wamacandelo ngulo:
Isishwankathelo sebhunga
Inkcazelo yeNkampani
Iimveliso kunye neeNkonzo
Isicwangciso sokuThengisa
Isicwangciso sokuSebenza
Ulawulo kunye noMbutho
Iindleko zokuQalisa kunye nokuSebenzisa imali eyinkunzi
Isicwangciso sezeMali
Izihlomelo
Kukwakho amanye amaphepha angahlelwanga kunye nezinye iifrills esiya kuzongeza ukukhulisa uxwebhu.
Iqweqwe
Apho kuthiwa akufuneki ugwebe incwadi ngeqweqwe layo; kodwa abantu bayayigweba incwadi ngeqweqwe layo. Ngesicwangciso soshishino, unokuba nembonakalo engaphantsi kokuhambisa ubuhle ukuba ufuna kodwa khumbula ukuba esi sisicwangciso soshishino kwishishini lokuvelisa izitena kwaye kungekhona kwi-bistro ephezulu.
Ifonti
Khetha ifonti entle - oku kubaluleke kakhulu. Ifonti iyakudlulisa ithoni yoxwebhu. Ukuba umntu ukucela imali yokuqalisa ishishini aze akunike uxwebhu olunomfanekiso wopopayi, oko kuya kutshabalalisa zombini ubungcali kunye nokuthembeka okunzulu. Ngaphandle kokuba isicwangciso soshishino sesomzobi wekhathuni.
Masiqale ngolu luhlu lokuqala lwezigqibo. Kufuneka sikhethe iifonti ezintathu:
Ifonti yeNgqungquthela
Ifonti yeZihlokwana ngokubanzi
Ifonti yomhlathi
Oku kuya kuba yinto ekhethwayo yendawo kodwa ngokubanzi i-sans-serif iya kuba yeyangoku ngokwaneleyo. Kwesi sicwangciso, siya kuhamba kunye neGill Sans MT. Siza kusebenzisa ngokulula uguqulelo lwe-BOLD lwefonti yeZixholo ngokuBanzi kunye neGibson SemBd yesihloko seqweqwe. Faka ezakho iifonti ozikhethayo apha.
Yongeza isihloko sekhava, umhla kunye nolwazi oluthile loqhagamshelwano lwenkampani (njengedilesi yesitrato, inombolo yefowuni, i-imeyile kunye newebhusayithi). Kwithemplate yethu, siya kukhetha "Izitena ezomeleleyo" njengegama leshishini elisebenzayo. Ukuba awukabi nalo igama leshishini, khumbula ukuligcina lilula kwaye lifikelele kwinqanaba, apho kunokwenzeka. Nalu uluhlu lwamagama angaqhelekanga umzekelo:
ILogo kunye neBranding
Iilogo zenkampani linyathelo lokuqala lokuthengisa. Ukwenza ishishini kuya kubandakanya unxibelelwano nabanye abantu kunye neenkampani. Ukuba nezinto eziyimfuneko njengeletahedi yenkampani kunye nekhadi leshishini kuya kuxhamla kwisazisi esicacileyo sophawu lweshishini. Izikimu zemibala, iileta kunye nomzobo welogo ozikhethelayo ziyakunceda abantu bakhumbule ishishini kwaye baqinise intengiso onokuthi uyihlawule.
Iisampulu zoMfanekiso:
Imizekelo:
Isishwankathelo sebhunga
Ngelixa eli candelo lilelokuqala kwitheyibhile yeziqulatho, kufuneka ulibhale kuphela eli candelo xa sonke isicwangciso soshishino sigqityiwe. Uya kube ushwankathela isicwangciso esipheleleyo kwaye isishwankathelo sakho siya kulandela ulwandlalo olufanayo:
Ithini imbono yakho yeshishini? (Izivakalisi ezi-1-2)
Yeyiphi ingxaki ishishini lakho elizisombululayo kubathengi ojolise kubo?
Lithini ikamva leshishini (kwiminyaka embalwa)?
Ngoobani abathengi ojonge kubo?
Loluphi ukhuphiswano lwakho?
Yintoni eyenza ishishini lakho lahluke? Yintoni enokuyinceda iphumelele?
Ngoobani abantu abakwiqela labaphathi?
Ingakanani imali efunekayo? Kuya kwenziwa ntoni ngayo ukwenza ishishini libe nengeniso?
Ngomzekelo, nantsi indlela isishwankathelo esiqhelekileyo somzi-mveliso wezitena esinokuthi sifundeke ngayo:
I-Strong Bricks LLC ijonge ukuvula ishishini lokwenziwa kwezitena ukwenza nokubonelela ngezitena eluntwini. Ukusebenzisa oomatshini bezitena abahloniphekileyo baseDoubell, umkhiqizo oqinileyo osemgangathweni uya kwenziwa ukubonelela ngemfuno eyongeziweyo yezitena zekhonkrithi kwindawo. Emva kokwakha udumo oluhle lwamandla kunye nokuhanjiswa kwexesha, uluhlu lwemveliso luya kwandiswa ukuze lubandakanye ezinye iimveliso zekhonkrithi.
Bambalwa kakhulu ababoneleli bezitena kule ndawo kwaye abakwazi ukuhlangabezana neemfuno zabathengi ngabanye kunye neenkampani zokwakha. Isicwangciso soshishino sikhupha isicwangciso sokusebenza sokwenza izitena ezifikelelekayo eziya kuhlangabezana nemigangatho yoqinisekiso. Ukwenziwa kwezitena ekuhlaleni kuya kunciphisa iindleko zothutho ekufuneka abathengisi bangoku beza kuzihlawula besuka kude.
Eli shishini liza kuqhutywa lusapho lwamalungu amathathu asuka kwindawo yasekuhlaleni. Ngamnye kubo uye wahamba waza wafundela ngaphandle kwedolophu, eqokelela amava athile kwezoshishino kwakunye nokonga imali ukuze afake isandla ekuqaliseni kweli shishini lokwenziwa kwezitena. Banomdla kwaye batyale imali kuluntu, olu luphawu oluhle lwempumelelo.
Ishishini lifuna i-15'000 yeedola ukufumana oomatshini, izixhobo kunye nokulungiswa kwendawo efunekayo ukuqalisa. Abanini baya kwenza isahlulo sesithathu sesi sixa-mali njengotyalo-mali ukubonisa ukuzibophelela kwabo. Kunye ne-capital assets, le mali iya kuxhasa ngemali izinto zokwakha kunye nomvuzo wexesha elilindelekileyo elilindelekileyo (de kube yingeniso enokwenziwa ukuqalisa ukubuyisela utyalo-mali). Ixesha lokuguqula ingeniso lilindeleke ukuba libe ziinyanga ezilishumi; ngembuyekezo kutyalo-mali lwe-38%
Inkcazelo yeNkampani
Ukuhamba koxwebhu lwesicwangciso soshishino kufuneka kucace. Ngaphambi kokuba uchazele umtyali-mali ngesicwangciso sokusebenza okanye abantu abaza kuqeshwa, kufuneka uqale uchaze ishishini. Ngokwenza njalo, wazisa izihloko eziya kubandakanywa kwiinkcukacha ezithe vetshe kamva kuxwebhu.
Isiteyithimenti soxanduva
Cacisa isizathu sokuba kubekho eli shishini. Isivakalisi esinye okanye ezibini kufuneka zanele ukuchaza injongo yeshishini.
Umzekelo:
I-Strong Bricks LLC ivelisa kwaye ithengise izitena zekhonkrithi kwimarike yendawo. Injongo yethu kukuqinisekisa ukuzithemba kwabathengi kwiimveliso ezisemgangathweni ezihanjiswa ngexesha.
Ifilosofi kunye noMbono
Ngelixa isiteyitimenti sobuthunywa sichaza isizathu sokuba ishishini likhona, umbono uya kubonisa injongo yexesha elide enokuthi ingafezeki, kodwa ijongise indlela yenkampani. Ifilosofi yinkqubo yexabiso ishishini eliyiphetheyo ukulandela umbono.
Kwimeko yokwenza izitena, ifilosofi kufuneka ihambelane nabasebenzisi bezitena eziphathekayo. Isitena esibeka amandla emveliso phezu kwemveliso kunye nenzuzo; isitena esenziwe ngenkathalo nangentlonipho; isitena esenziwe ngonaphakade; kunye nesitena esinikezelwa xa silindelwe.
Xa uhendwa ngemali yokuthengisa, kunokuba nzima ukugatya isivumelwano; nokuba kuthetha ukudala ukulibaziseka kwabanye abathengi. Ukuba nenkqubo yexabiso elungileyo kunye nefilosofi kuthetha ukuba akufuneki ucele umngeni xa ujongene nezi meko. Isitena esilungileyo siza kuzisa udumo oludumileyo oluya kuzisa intengiso iyonke ngaphezulu kunesitena esinexabiso eliphantsi esinokuxabisa ngaphantsi komntu ngamnye. Kwakhona, ukuhambisa ngexesha kuya kuzisa ukuzithemba kwabathengi ngokuphinda ukuthengisa; Kodwa ukulibaziseka kunye nokuhanjiswa okufutshane kuya kuthintela iiodolo zexesha elizayo. Ukuba ubambe iinzuzo zexesha elide engqondweni ke ukubeka esichengeni iinzuzo zexesha elifutshane kuya kuba nentsingiselo ukuba ziyaphikisana nefilosofi yeshishini lakho.
Umzekelo:
Izitena eziqinileyo LLC zixabisa umgangatho wemveliso kunye nokuhanjiswa ngexesha. Sikhuthaza ingqibelelo ngenkonzo yabathengi engaguqukiyo. I-Strong Bricks LLC inombono wokuba ngumthengisi kazwelonke wazo zonke izitena zekhonkrithi, iibhloko kunye neemveliso zokugalela.
IiNjongo zeNkampani
Oku kufuneka kucacise iinjongo zexesha elifutshane nezexesha elide kunye nezalathi zenkqubela phambili. Ezinye iimbono zokwenza izitena inokuba:
I-100'000 okanye i-1'000'000 yeemveliso ezithengiswayo
100 okanye 1000 abathengi banikwa
Indawo yesibini yavulwa
Ikhontrakthi yonikezelo yenyanga isayinwe
Iimveliso ezili-10 ezahlukeneyo ezinikezelwayo
abasebenzi abangama-20
10,000 izitena ziveliswa ngosuku
njl.
Imakethi ejongiwe
Uhlalutyo lwemarike ekujoliswe kulo luya kuba lubanzi ngakumbi kwicandelo leSicwangciso sokuThengisa; Kodwa isingeniso esifutshane kumthengi ekujoliswe kuwo siya kubeka umxholo wenkampani kwishishini, eya kulandela.
Umzekelo:
I-Strong Bricks LLC iceba ukuthengisa izitena kubantu abenza ukulungiswa kwamakhaya ngokwabo. Ngelixa ubungakanani bezitena ezithengwe ngabantu zimbalwa, baninzi abahlaziyi be-DIY kule ndawo. Eli shishini liza kuthengisela iikontraka zokwakha zasekuhlaleni ezakha izindlu neziseko ezingundoqo.
Ishishini
Chaza ubume bomjikelo wobomi boshishino - Ngaba ishishini liyakhula, lizinzile okanye liyakhula? (Ukufunda okongeziweyo: https://www.investopedia.com/terms/m/matureindustry.asp ) Umtyalo-mali ufuna ukwazi ukujonga kwexesha elifutshane kunye nexesha elide kunye nendlela eli shishini liza kusebenzisa ngayo iindlela eziqikelelwayo. Abakhuphisana nabo banokukhankanywa malunga nendlela abaza kukhuphisana ngayo neli shishini kweli shishini.
Ulwakhiwo olusemthethweni
Ehlabathini lonke, kukho iindidi ezahlukeneyo zamashishini: Ubunikazi bomntu oyedwa, inkampani yabucala (LLC), iqumrhu, njalo njalo. Ukuba kukho abatyali-mali abakhoyo, ipesenti yezabelo zabo kufuneka zibandakanywe.
Iimveliso kunye neeNkonzo
Lo ngundoqo wento eliza kunikwa lishishini ukwenza ingeniso. Gcina ukhumbula ukuba isicwangciso soshishino sinika ingqiqo malunga nokuba kutheni iimveliso okanye iinkonzo zakhethwa ukuba zinikezelwe. Ngaloo njongo, iinkcukacha ezininzi ziyafuneka kweli candelo kunokudwelisa nje iimveliso; Ukuqiqa kuyafuneka ukubonisa ithuba kwindawo yentengiso yezinto kunye neenzuzo inkampani eza kuba nazo ekunikezeni iinkonzo kubathengi kule ndawo.
Iinkcukacha ezithe vetshe malunga namaxabiso emveliso okanye umrhumo wenkonzo ziyafuneka apha kunye nobungqina bawo nawaphi na amanani kunye namabango enziweyo. Izihlomelo ezongezelelweyo zeli candelo zinokubandakanya imizobo yobugcisa, iifoto, amalungelo abenzi, iimvume, njl.
Masicalule eli candelo ngakumbi:
Zeziphi iimveliso okanye iinkonzo ezibonelelwayo?
Kwimeko yokwenziwa kwezitena, isicwangciso soshishino sixhomekeke kwinzuzo yeeyunithi zekhonkrithi ezithengiswa kwindawo. Ezi zitena zekhonkrithi ziya kuba neendleko zokwenziwa kwemathiriyeli ekrwada kunye nemivuzo yabasebenzi. Izitena nazo ziya kuba nexabiso lokuthengisa ekufuneka libonise indawo yokuthengisa yendawo (ngaphezulu okanye ngaphantsi). Imveliso ekuthethwa ngayo kufuneka ibe nemigaqo ethile ukuqinisekisa ukuba yimveliso ekhuphisanayo kuloo ndawo yokuthengisa - ezi iya kuba yimilinganiselo yesitena, ubunzima obulindelekileyo kunye namandla, imibala, ukuthungwa kunye nenkangeleko, njl.
Olunye ukuqonda kwixabiso lezitena eziqhelekileyo kukuba izitena zihlala zinesakhiwo sexabiso esahlulwe kwimilinganiselo emithathu:
irhafu ibandakanyiwe vs. irhafu ayibandakanywanga
ngeyunithi enye xa kuthelekiswa nebhetshi nganye ye-100/1000
iqokelelwe xa ithelekiswa nokuhanjiswa
Xa uqokelela ubungqina, qiniseka ukuba iikowuteshini ezivela kubakhuphisana zinikezelwa ngendlela efanayo (umzekelo, irhafu engabandakanywayo, ngeyunithi nganye, eqokelelweyo) ukuze izigqibo zakho zamaxabiso zithelekiseke ukuze umtyali-mali ahlalutye.
Yintoni imfuno ekhoyo yale mveliso okanye inkonzo?
Ngalo naliphi na ishishini, kufuneka kuhlale kukho imfuno engaphaya kobonelelo ukuze kunikezelwe ngenkonzo ithuba. Ukuthengisa izitena akufani. Kukho iindlela ezininzi zokuvavanya imfuno:
Fumana ileta yenjongo evela kwinkampani yokwakha okanye umthengisi wezitena
Bonisa ikowuti kunye nexesha elide lokulinda ukuhanjiswa
Bonisa ikowuteshini enophawu oluphezulu kwixabiso leendleko ozibalileyo
Buza ngapha!
Ngaphandle kwemfuno ecacileyo, unokubonelela ngobungqina obubonisa ukunyuka kwemfuno okuzayo (njengokunyuka kukarhulumente kwinkcitho yokwakha).
Enye indlela elula yokubonisa imfuno kuxa unikezela ngesitena kwisitayile esingafumanekiyo ekuhlaleni. Sisigqibo esihlala singahoywa sokuthengisa izitena ezikhethekileyo ezixabisa iprimiyamu endaweni yezo zikhuphisana kakhulu eziqhelekileyo. Gcina ukhumbula ukuba isicwangciso soshishino senzelwe le njongo kanye: uphando kunye nokucwangcisa izigqibo. Ukuba kubalwa ukuba imali eninzi inokwenziwa ngokuthengisa uhlobo oluthile lwezitena phezu kolunye, oko kufuneka kube yinto ekhethiweyo yezitena ezithengiswayo (kwaye zixhaswe ngobungqina obuqhotyoshelweyo).
Nokuba isitena esikhethekileyo sithengisiwe, qiniseka ukuba apho imfuno yenziwa khona unikezelo luya kulandela - oko kuthetha abakhuphisana nabo. Umtyali-mali uya kufuna ukwazi ukuba uceba njani ukuhlala phambi kwamashishini amatsha avula ukukhuphisana neemveliso ezintsha ozazisayo kwindawo yentengiso. Kufuneka kubonakaliswe ukuba eli shishini linokwahlukana kwamanye amashishini angoku kunye nawexesha elizayo. Oku kuya kwakha ukuzithemba kwisicwangciso soshishino.
Luluphi ukhuphiswano olukhoyo?
Le nzuzo ifuna ukhuphiswano oluyilwayo - ngaba okhuphisana nabo bangabathengisi bezitena okanye ngaba bangabavelisi bezitena? Ukuba bangabathengisi, ngoko baya kuhlala bengenangxaki; kodwa bebengayi kukhuphisana nabo ukuba bathe bavuma ukuthengisa izitena zenu. Enyanisweni, ukuba bavumile ukuthengisa izitena zakho kuphela (ukuba uyahlangabezana neemfuno zokwaneliseka kwemveliso) ngoko uya kuba nenzuzo yokhuphiswano ngaphezu kwabanye abenzi bezitena, zangoku nezexesha elizayo ngokufanayo.
Uyabona ukuba lo ngumzekelo wento yokuthethathethana neevenkile zehardware phambi kokuba uqalise ishishini lakho. Ukuba ungabaqinisekisa ukuba bavume ukuba uyawabetha amaxabiso abo ababoneleli (okanye uphucule umgangatho) baya kutshintshela kuwe ababoneleli, ngoko uya kunciphisa umngcipheko obonwa ngumtyali-mali. Okona kuncinci, fumana ileta yenjongo yokubonisa ukuba ivenkile izimisele ukuthengisa iimveliso zakho.
Loluphi uhlobo lwamaxabiso oluya kusetyenziswa?
Izitena zithengiswa zodwa okanye ngeebhetshi. Ikhankanywe ngaphambili, kukho imilinganiselo emithathu kwixabiso lezitena: irhafu, ukuhanjiswa kunye nobungakanani.
Ubungakanani obungacatshulwanga bexabiso bobulunga bemveliso. Ukuba uthengisa isitena esingaphantsi komgangatho womgangatho wokhuphiswano, kulindeleke ukuba ube nexabiso eliphantsi. Kuyaqondakala ukuba, ukuba kukho ukunqongophala kokufumaneka kwezitena imfuno iphezulu ngoko ke ixabiso lingaba phezulu nokuba umgangatho uphantsi.
Isigqibo sokwenza ukuba izitena zomelele kangakanani na. Zingenziwa kwinqanaba elifanayo nokhuphiswano; Basenokwenziwa bomelele ngakumbi kunokhuphiswano (kwaye ke ngoko bahlawuliswe ngexabiso leprimiyamu); Okanye zinokwenziwa buthathaka kunokhuphiswano kwaye zithengiswe ngexabiso eliphantsi.
Eyona mpendulo ilungileyo kule kukuphanda kwaye ufumanise ukuba zeziphi ezona mfuno zisezantsi zomgangatho kubathengi abanokubakho; kwaye ke ukongeza inqanaba lokhuseleko kuyilo lomxube wakho. Awungekhe ufune ukwenza izitena kubuncinci obungenanto xa amandla esilela ngenxa yesizathu esingalindelekanga kwimveliso.